Your Guide to Designing a Customer Experience Strategy
Good design starts with collaboration and research to determine and then map out all the possible user interactions with your website or app to craft – the overall experience.
Every good build requires a blueprint, and a well-crafted wireframing process offers an intense focus on the information architecture before diving into areas of color and style – resulting in a superior user interface. At OpenArc, we use this step in the process to indulge innovation through interactive possibilities and responsive layouts.
It’s in the creation of the interface design where your project takes on its visual identity. Initial research and inspiration are followed by an exploration of color, typography, iconography, imagery, and content alignment, leading to an aesthetic all your own.
How does it pay off?
• A deeper connection with your customers and a solution that maintains engagement.
• You won’t have to learn the hard way. A dedicated team of experts will guide you in navigating software application design, development, and integration.
• Stakeholder buy-in. The methodology applied ensures success with stakeholder alignment and vision, starting with a blueprinting and roadmap process to visualize the options, define the
requirements and prioritization, and solution, with an actionable iteration plan.
• Purposeful and managed journey. You’ll have the help needed to build a robust user experience and journey using industry-leading techniques and methods.
This is the payoff – the culmination of the creative process and the final step before the work is transformed into a living thing. Final measurements, responsive requirements, interactive states, and use case scenarios are gathered and delivered to the development team to act as a reference and style guide. Start your journey and connect with a strategist to see how we can help.